What is SEO and Why is it Important?

SEO stands for Search Engine Optimisation. It is very important for the success of online businesses! Everyone who owns a website should know a little bit about SEO, how it works, and the potential it can bring for your site.

What exactly is SEO?

SEO os a set of “rules” for optimising your website so that it can appear higher in the listings on search engines. It is a good way to make the right improvments to your site for user friendliness and speed.

SEO is a rather complex framework, since the whole process has many different guidelines, stages and controls.

Why is it important?

In the modern market, SEO is more important than ever. Search engines are used by millions of people every day to find answers or solutions to their problems. If you have a website or online shop, you can get free traffic by using SEO.  Since more users tend to click on websites which appear at the top of the listings (underneath the paid ads I might add!), it is a good place to be if you want more people to find your products or services.

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